Haier Group, The Operation Of The Market Chain Study

The global market is shaping with the rapid development of economic globalization. At the same time, China has joined the WTO and is entering the worldwide economy system in an unprecedented situation. In this situation, competition becomes more and more violent. How will companies struggle for existence and development? One important thing is to keep track of changes in the market and meet customers' demands well in time. The market chain management of Haier Group can transmit the pressure of competition to every staff member directly and promptly. In this way, .everyone faces the market and the company makes quick response to the market. Researching into the operation of the market chain is of great significance to catching opportunities, accepting challenges and driving changes in management.The thesis makes a systematic research on the market chain's background, running way, effects, key to success, problems and solutions. It lays emphasis on the key factors that have led the market chain to success. It also points out some problems in view of the management practice, and gives relevant suggestions.