Study Of Haier Technology Innovation Mechanism

Enterprise fortune coming from its profit can be gained from meeting customers or market needs, and the other important approach is creating new market requirements. Enterprise must do more technology innovation to adapt the development trend of the global economy. And technology innovation plays an important role in creating new requirement. Technology innovation has three important features in economists' opinion, the first is that technology innovation can develop new products, and those products will arise customers' new requirements. The second is that technology innovation can reduce the cost of products, therefore the price will down, and then more requirements will be aroused because requirements are in inverse proportion to price. The third is that technology innovation can improve product quality. Higher product quality will attract more purchasing, and new requirement create. Technology innovation is the key of developing economy and creating enterprise fortune, and the resource of sustaining competition predominance. In future, succeed enterprises will have more important features, they pay more attention and take part in technology innovation, and they will have perfect technology innovation management.In this thesis, new technology innovation theory has been analyzed, which includes the connotation and the nature of technology innovation, the model of technology innovation, and the influence factors of technology innovation. Based on theory analysis, combined with Haier Corporation practice, this thesis studies Haier technology innovation conception and principle. In the past several years, Haier's development make "market" as the start and destination of technology innovation and frame three principles, " projects coming from market", "achievement is commercial", "target internationalization". They follow three strategies-internationalization, updating, integrality, to challenge international competition. The thesis studies the product model manager work process, that they should do all relative works including design, manufacturing, selling and service. And also studies the role of product model manager in this work process, and the relative between product module manager, platform resource and support process. The thesis discusses the salary system of product model manager. At the same time, the thesis analyzes the new development process, and discusses Haier technology innovation practice, and several opinions for future development.