Study On The Marketing-mix Strategy Of The Home-appliance Enterprise Of China

This thesis is a monograph, which is about the domestic home appliance enterprise marketing strategy.After many years development, the domestic home appliance trade holds definite status in the world and it becomes one of industries which have genuine competitive power in the international market after china enter into WTO. But with the marketing degree increases, domestic home Appliance Corporation must survey themselves once again. Face to the powerful market impulsion, any slights action and carelessness which is belong to technical innovation, managing perform, marketing operation or not will result in itself decline and trade fission.This thesis links the feature of home appliance, at first it introduce the basic theory of marketing strategy, and on the base of systemic analysis of home appliance trade marketing environment, especially from the commonness, marketing combination strategy of domestic home appliance is given in this thesis.The thing home appliance corporation can do is to carry through market innovation without interrupt , to renovate management conception and to improve management fashion and style, and to find the best marketable combination. Thus in the drastically market competition, these corporation can make their brand more stabilization, mightiness and bigger.At the same time, the basic feature and experience of some typical corporation marketing action is introduced, In final through marketing conformity and produce brand in order to improve the competitive ability. I wish this thesis could provide constructive help to marketing strategy experience of Home Appliance Corporation.