A Study Of Competition Information System Of Enterprise

As military battle, that enterprise management gets advantaged competitive information is one of the key factors accessing to succeed. So it is significant for enterprise to founder competitive information system. The first, competitor information system is the demands of development of era; information resource is explosively increasing today'when mankind society has entered into information society from production society. The basic factors for enterprise have changed into information instead of material and energy. The effective usage on information resource, which has been the most significant factor of retained-development, is the main dynamo of driving social development. The second, establishing competitor information system in enterprise is determined by the point of modern dynamic competition. The third, competitor information system is the reference when enterprise set down dynamic competition strategies. Strategies of enterprise are integrated plan for getting average profit and excessive profit in market on the development and mode of enterprise. The enterprise can only survive by new strategies according to varied environment ceaselessly. The forth, establishing competitor information system is necessary for enterprise to carry out "pole management" and founder studying organization.Competitor information system belong to the sub-system of competitive intelligence system(also named strategic information system). It sets down effective competitive countermeasure for enterprise by collecting and analyzing main movement, strategic situation, strategic capability and strategic effect purposively and stressfully. It can be divided into five parts including competitor information collecting sub-system, competitor information machining sub-system, competitor information special investigating sub-system, competitor information analyzing sub-system, competitor information providing sub-system.It is significant to design the content of competitor information system. Good concrete content will be efficient in the whole collecting> analyzing, evaluating, save the cost and increase the profit of enterprise. In spite of the different industry of enterprise, different competitive character, different selected information, they are facing some same basic questions which like identifying competitor, analyzing competitor. Competitor should include directive competitor and other multi-manage co-operations. Directive competitor is relatively directive, however, identify multi-manage co-operation is more difficult than it. Michael Porter advocated five aspects in competitor analyzing. They are competitor's future aim, competitor's current aim, competitor's hypothesis, competitor's potential, movement and action available for competitor when being menaced.Competitive information system of enterprise should not neglect the environment in which competitor live, especially the environment by strategic means, besides concerning on the movement of competitor. We can classify the enterprise environment into general environment, industry environment, community environment, competitor environment according to some levels. These environment levels are interacted and interplayed. The study on problem of the relation between strategy and environment is mainly from the affection on organization and the selection and action of organization. Competitor information system should identify and analyze the resource capability of enterprise own, which is important for enterprise. The quick information transfer within enterprise organization is benefit to enhancing the ability to fit to varied environment and competitor.When exploring and managing enterprise competitor information system, it require that the structure of enterprise organization should reform according to the development of information management technology; at the same time, it demands ascertaining the range of competitor correctly, enhancing the cognition ofimportance of competitor information through ideology, system, inspiriting and methods; constructio...