| This article is to make a study on Unicom competitive organization management on the basis of the current situations of Telecom enterprises in China, as Telecom is the pillar industry for priority development. Through analysis and study of the Unicorn's exterior environment, interior conditions and competitiveness, it is aimed to establish a new competitive organization in Unicom and to enhance its rivalship in the future.This article has analyzed the reform & development of Telecom industry in other countries and the operation & structural problems in Chinese Telecom industry, as well as the pressure brought to Chinese Telecom industry by its access into WTO. General description of the basic theories concerning the organizational structures, organization development, main factors affecting organizational structures, assignment of decision power and marketing channels. Analysis on organizational structures and economic features in Telecom industry of China. Detail analysis of Unicom's exterior environment from the aspects of macro adjustment of industry policies, state macro-economic trends, development trends of Telecom technologies and micro-environment of Unicom's competitiveness. Face Unicorn's dilemma, detail analysis and study on establishment of Unicom's value system and competition advantages through an unique angle, based on our analysis of the leading Telecom companies' organization as well as our knowledge of China Unicom's history, internal structures and strategy. Here, it is proposed to establish new competition value system and consumer value transferring system, on the basis of which new competitive organizational structures and competitive marketing channels are to be constructed. Make out the solution for the establishment of internal communication system, enterprise value system and total quality control system within an organization. Offer proposals for establishing new theoretic modes and policies for Unicom competitive organization management in the future.
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