Competitive Strategy Of Guizhou Shuanyang General Aviation, Inc

Guizhou Shuangyang General Aviation Inc. is working at forestation by flying, aviation forest-guard, aviation photography, aviation object-detect and so on, after re-organization in 2001, its work scope is changing from agriculture to industry flight, from low value-added business to high-tech fields. The thesis discusses about what strategy that shuangyang should establish to face the opportunity and challenge that WTO entry and Western development may bring. By SCP analyses frame and based on corporation's perspective (drive aircraft production, part manufacture, MRO business development by general aviation market growing X mission (consolidate the position in Western, try to become a multi-regions (nationwide) and full-orientation service ( agriculture, photography, charter flight, short-distance mail and business aircraft) )and target(leading position in marketing share and profit rate), through micro environment ( micro economy, government policy, policy evolution trend), industry ( basic status, market development trend, existing problem ), market current status and development, competitive environment (main competitor, latest up trend, substitute threat, supplier, customer's baggy capability) and company itself status (SWOT, competitive status) analyses, frame short-term and long-term strategy to achieve Shuangyang inc.'s aim;...