Franchise Managing Theory And Its Practical Study

As an intellectual commercial expanding pattern with large scale and low cost, franchise managing is a potential developing pattern for entrepreneurs. Taking advantage of intellectual property transfer, franchise managing brings all favorable capitals and realizes its optimization, which is completely in compliance with the developing trend of entrepreneurs in such intellectual economy condition. Some theoretical analyses of its systematic character, efficiency and risk will be given in this thesis. Then the mutual relationship between the licensing person and licensed person as well as their respective operating characteristics will be interpreted. Furthermore some analyses and prospects are made to the franchise managing development and its developing trend.