Development Strategy Of Chinese Estate Intermediary Enterprise

In the 21st century, only one who has adaptive abilities can survive. After we join in WTO, every industry in China has to face competence and test.With the maturity of real estate, the estate intermediary industry will standardize itself and improve by conformity or washing out in the process of development .If the estate intermediary enterprise want to gain share and the new development, it must take into account how to gain competitive advantage by set up core competence.The analysis is based by the theoretic frame of strategy management and core competence, and use the theory of Information Economics, Games and Core Competence .The competitive situation of the estate intermediary enterprise in China is discussed .At first, the actualities of the real estate 'market is analyzed through discussing the macroeconomics economic circumstances. Later, we study the characters of the estate intermediary industry by SWOT and Michael Porter's competence analysis model.Then, how design the index system that evaluates the core competence of the estate intermediary enterprises in China is discussed .At first, we design The Index System that evaluates the core competence of the estate intermediary enterprises Model, and analyze the dominant factors with it. Second, we suggest that we should set up several core competences.To set up the competitive advantage of the estate intermediary enterprises in China is emphasis of the article .we suggest some advises including -waiting or fractionated-market strategy, establishing Information-Resource system, Strategic Alliances, concessionary chainstore strategy and Human resource strategy etc.