Enterprise Core Competencies And Strategic Choice

Core competence is the source of competitive advantage.Successful practice of corporation show:With increasingly severe marketing competition, it becomes more and more important that interior analysis for confirming core competence of enterprise is based on analysis of macro circumstance and competitive structure of industry. Based on its core competence, each corporation must grow by its resources and capabilities. It is the key to corporation strategy training and developing core competence that makes it hold advantageous status in future competition.Starting from conception and character of core competence, exercising economics principle and applying demonstration analysis, comparative analysis, qualitative and quantitative analysis, this paper analyzes the theory of core competence clearly, puts forward models according to that we can identify and evaluate core competence and studies corporation strategy selection based on corporation practice.