| CRC Company is a new developing large-scale state-run telecommunication enterprise, have domestic largest regular railway communication network. CRC Hainan Branch' s own economic base is weak, and does not possess the advantage of railways original communication resource that other branch can rely on. How does small and weak CRC Hainan Branch participate in the market competition of telecommunication? This is a question that is worth considering and probing into that this text is put forward.This paper thinks: 1, Competing in any case, the most important is that can create benefit. Strategic management is a foundation of creating benefit and enterprise' s development. 2, Under changeable environment day by day, how to seek and design a kind of strategy to orient, It is one of enterprise's sustainable development that thinks deeply importantly. 3, It is to stand in its opposite with the competition of the leading brand such as China Telecom. Seek difference ization make a reservation, can't put on serving kind expecting.This paper has described the operation after establishing of CRC Hainan Branch. The new problem that meets from enterprises on the new situation, new developing direction is set about. Having analyzed the strategic ecological environments of telecommunication enterprises. It is discussed how CRC Hainan Branch forms the strategic ecological balance with every telecommunication operator that has already had. Have announced the way that enterprises realize the method of one* s own value and enterprise oneself and promote.
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