Research On Financial Strategic Management Of The Group Of Forest Industry Of Longjiang

There is a national state-run forest zone largest in area in Heilongjiang Province, forest industrial enterprise play an important role in the economic, social life of Heilongjiang Province. Since the foundation of the state, forest industrial enterprise of Heilongjiang Province have produced a large number of timber and forestry products and make a great contribution to national economic construction. But what is a heavy cost has caused the forest reserves to fall sharply, the ecological environment to deteriorate, and enterprises to manage the situation hard to carry on. Entering 21st century, the Central Party Committee, the State Council have established the forestry placed the strategic position in building the well-off society in an all-round way, in the social sustainable development of economy, and have made a series of great strategic plan to construction of forestry. We can say that the forest industrial production and management in our country are at a new stage of strategic adjustment and strategic development.Facing the new tendency, the group of forest industry of Longjiang has made the goal of setting up more complete forestry ecosystem and more developed forest industrial system, implement the wildwood protected project and laid-off reemployment project in an all-round way, and realize the trans-regional, inter-trade, trans-ownership, trans-nation overall development strategy of enterprise through forest intensive operation, industrial restructuring of forest products and product development. Financial strategy is the key function strategy of business strategy, and play a promoting and checking and balancing role to the realization of the business strategy. So the financial strategic management study of the group of forest industry of Longjiang play important assurance and support function to realize overall development strategy for the group of forest industry of Longjiang and revitalize the old forest industrial base of Heilongjiang Province in an all-round way.This text is on the basis of the thing that carry on systematic analysis to the question existing in the financial strategic management of the group of forest industry of Longjiang, apply management, relevant front theory of economics mainly, adopting the method of qualitative analysis to combine with quantitative analysis, explore beneficially and study systematically the goal's formulation, the planning, implementation, appraisal and optimization of financial strategic management of the group of forest industry of Longjiang. The main research contents have the following aspects:(1) Financial strategic management environmental analysis of the group of forest industry of Longjiang. From such respects as economic, political, law, social culture and education, the trade and international environment, etc., the part has analyzed the external environment condition and the impact on strategy management project of the group of forest industry of Longjiang; From such respects of financial management system, the inside supervising and managing, manage competence and financial situation, etc., the part hasanalyzed the influence of inside environmental factor to financial strategic establishment of the group. Point out the internal and external environment that the group of forest industry of Longjiang owns at present offers very good opportunity for long-term development of the group of forest industry of Longjiang.(2) Localization of the financial strategic objective of group of forest industry of Longjiang. The part has proposed the multi-level financial strategic objective system according with the characteristic of forest zone of timber industry of Longjiang: The recent strategic objective should be that the profit is maximized; Long-term goal should be maximization of enterprise value including ecological benefits maximum and social benefit maximization.(3) The choice of financial strategy of the group of forest industry of Longjiang. It mainly studies the fund-raising strategy and investment strategy. It puts forward the fund-raising strategy in pluralism such as issuing stocks which bases on the shareholding system transformation, forestry industry investment funds and forest assets mortgage bond, etc. and bring forward the diversified fund throw strategy such as profound processing of forestry products, forest eco-tour and green product development which bases on the resource advantage of the forest area.(4) The controlling and evaluation of the financial strategy implement of forest industry of Longjiang. It sets up the frame system of financial budget management and financial controlling system of the group of forest industry of Longjiang. For the financial controlling system, it should carry out the Financial Controller accreditation system, establish financial settlement center, and strengthen inside audit, perfect financial message reporting system. And it also sets up the achievement evaluation index system based on the Keeping Score Card, and the financial index that includes economic benefits and ecological benefits.(5) The dynamic perfection financial strategy of the group of forest industry of Longjiang. It puts forward the countermeasure about the capital structure and assets structure of optimization. For the former, it should implement the adjustment of the stock, increment and decrement; for the latter, it should merge, deposit and strip the assets to realize the aims, In order to strip the assets, it should cancel the forest charge office and concentrate the corresponding functions or powers to the affiliated forestry bureau of area, so it can reconstruct a new-type and facing-market enterprises.Financial strategy and the ability and level of management are the comprehensive embodiment of the ability of various aspects of enterprises, having sound financial system and suitable fund-raising, investment strategy, the development strategy of enterprise will realize smoothly. Through the research of this thesis, it can offer the important theoretical foundation to the effective management and scientific financial administration of the group of forest industry of Longjiang.