Strategic Analysis And Choice Of Chinese Telecommunication Operating Enterprises

With the economic globalization, Chinese telecommunication operating enterprises grow vigorously. Especially after China entered WTO, Chinese telecommunication operating enterprises develop rapidly and vigorously with strong increasing trend. But, under the condition that hard technology of Chinese telecommunication operating enterprises mature day by day and maintain synchronous with the world, soft technology, namely, strategic management of enterprise lags behind markedly. Thus, to adapt to the tide that the world telecommunication industry develops from control to relaxation of control, as well as to the change that Chinese telecommunication operating enterprises develop from monopolization to competition, it is imperative under the situation to work out and choose enterprise development strategy suitable to inner and outer environments of enterprises, and further improve international competitiveness of Chinese telecommunication operating enterprises.Based on a large number of literature references, combining the facts of Chinese telecommunication operating enterprises development and the long-term practice of author in telecommunication administrative department, the article expatiates on related theories of strategic management in detail; analyzes the development status in quo and existing primary problems of Chinese telecommunication operating enterprises; conducts strategic analysis and evaluation to Chinese telecommunication enterprises with SWOT method, and analyzes the trade competition condition of Chinese telecommunication operating enterprises from the point of industrial structure; puts forward generic competitive strategy, stock system reform, multiple operation strategy, marketing strategy, enterprise innovation strategy and multinational operation strategy for choice by Chinese telecommunication operating enterprises; and puts forward strategy implementation measures in three aspects including starting up business process reengineering(BPR) as soon as possible, gradually establishingflexible organization under dynamic competitive condition, and actively driving development and management of human resource in knowledge enterprises. Hope it will provide reference for Chinese telecommunication operating enterprises to set up and choose development strategy.