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Total Strategy Research Of SX Software Company

Posted on:2004-02-14Degree:MasterType:Thesis
Country:ChinaCandidate:T WangFull Text:PDF
GTID:2156360095453012Subject:Business Administration
Abstract/Summary:PDF Full Text Request
This Paper discusses how a company runs by private capital software establishments the strategy in keeping with oneself that develops, and takes it into practice through strategy implementation method in the youth stage of its life cycleThis paper makes the strategy analysis with the Coye and Subramaniam model which was founded on the Porter competitive model. In any society, the privilege and cooperation is inevitable and most of the successful companies look them asthe effective avenue to success.The company this paper discussed firstly used privilege to develop rapidly, now it is taking the power of cooperation to make further progress, for this reasoa these two items are the main factors analyzed in the inside and outside environment study.This paper applies the value chain theories to study in the strategy programming stage. Through the analysis of the value chain, we found out the key business, which can increase or decrease the corporate value. According to these analyses, we established the corresponding strategy and measures.In the strategy implementation stage, we get a new strategy implementation method to manage strategy implementation process, through study of strategy performance/implementation theories, and combined the work experience anc implementation method adopted in informationlization construction, together with the methodology of the Balance Score Card,In the strategy implementation stage, this paper primarily chose the profitsmode and business unit as the strategy programming objective and used the. strategy renew method to program the business unit. This paper analyzed company strategy position, meaning and profitability through the business unit, choose the corresponding business unit strategy.The total strategy this paper put forward is: Through strongly developing human resource, enhancing the internal knowledge management and taking into the external expert's intelligence, the company can make its product with much more knowledge; remove consulting business and be absorbed in the image amelioration of its product; enlarge knowledge transfer degree to change the customer's application habits; gradually educate the finance ability to adapt to the requirement of entering the stock market and developing its own advantages.In the competition, the company should pay a lot of attention on cost control, at the same time, make the value chain optimization.
Keywords/Search Tags:Privilege model, Value chain, Implementation method, Profits mode
PDF Full Text Request
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