The New Product Introductory Market Strategy Study Toward MD Company

With Chinese industries having developed to the present stage, the market competition is becoming hotter and hotter. At same time, the fierce competition in the market is giving consumers more and more choices. And consumers have become the center for all the enterprise activities. In order to be viable in the market competition, enterprises must make a clear strategic plan. Marketing strategy occupies an important place in the strategic system of enterprise because it is directly close to consumers, which is a vital factor influencing enterprise activities. Marketing activity is acting as a pioneer in enterprise strategies due to its front position directly dealing with consumers. So marketing strategy is acting as a leading role to guide the other strategies and no doubt it's the core of the enterprise strategic system.In recent years, with the spreading of Soybean Project, which is supported by our country , many companies are entering soybean industry because of its promising future . However, the industry is also full of risks, and not every investor can get expected profitable return. Facing the changeful market environment, as a new comer in the market. MD must deal with the problem on how to choose a suitable marketing strategy to enter the market. So the company must correctly analyze the market and find out its opportunities, and then MD can have an exact market position to enter its segments.The first section of the paper mainly analyzes the soybean industry in ourcountry and presents my opinion about the MD's strategies. Also, in the section, I have listed the relative problems that MD must deal with if the company plans to enter the industry in Sichuan and Chongqing. Section two is the body of the paper. In this section, the paper analyzes the soybean market by applying the Five-Force-Model from Michael Porter. And, based on the careful and comprehensive market investigation, the paper applies scientific marketing theories and ways in exact market position. Given the company's strengths and weaknesses, the paper gives its marketing and competing strategies on how to enter soybean milk market. Section three discussed the specific tactics and the relevant sustainable measures.The paper systematically puts forward the marketing strategy for MD to enter the soybean market and also gives corresponding action plans, which sets an example to many similar companies and which may give them something to learn from.