The Application Of The Balanced Scorecard (BSC) And Key Performance Indicator (KPI) In Performance Management Of CHINA UNICOM, SIMAO BRANCH

Today the marketing competition is getting harder and harder, performance management has been the core of HRM in business. When they put performance management into practice, almost all the enterprises will face such a difficulty as how to design the performance indicator system, which should be both effective and feasible. The thesis introduces two methods which have been successfully used in abroad business to design the performance indicator system-The Balanced Scorecard (BSC) and Key Performance Indicator(KPI), and introduces the practice and explore of author in CHINA UNICOM, SIMAO BRANCH: synthesize the two methods to construct the performance indicator system ofcorporation-level, division-level and individual-levelThe first charpter of the thesis introduces the position andimportance of performance management in business managemant.The second charpter analyzes the present situation, the problem andthe key point of the performance management of CHINA UNICOM, SIMAOBRANCH.The third charpter introduces two methods: The BalancedScorecard(BSC) and Key Performance Indicator(KPI).The fourth charpter introduces in detail how to synthesize the two methods to construct the performance indicator system of different level in CHINA UNICOM, SIMAO BRANCHThe fifth charpter introduces the process of performance management of CHINA UNICOM, SIMAO BRANCH in brief.The sixth charpter introduces some know from experience of author.