Analysis Of The Character Of The Spending Behavior Of Tourists Who Came To Yunnan

Study Of tourists spending behavior in China began from 80's in the 20th century. The scholars began to recognize the important meaning of studying this subject recently. So the works in this field came forth. Tourists who came to Yunnan are the objects in this article. Psychology, behaviorism and sociology are used in this article to support the study. This article can be divided to two parts: part of theoretic and part of practice.Part one is about the theoretic. There is a review of the study of tourists spending behavior in China and overseas. Then the base of the theory and the way of the study in this field are discussed. The subsection of the tourism market, motivation of tourism spending and their tendency of choice, model of the tourists spending behavior, movement of the tourists in space are the major parts of the result in the study of tourists spending behavior. Lastly there are the status quo and the problems in the study in Yunnan.Part two is about the practice. In this part the zone of the tourists' home, the flow of tourists, the aim of the tourists and the structure of their spending are discussed, according to the result of the investigation of tourists in Yunnan. And there are the analyses of the influence factor of this behavior. On the other hand, analysis of the decision-making, behavior in their travel, appraising after their travel based on the result of the questionnaire. Finally, the measures of guiding tourists spending behavior are put forward.