A Study Of The Theory And Methods Of Tourist Market Analysis

Nowadays there exist some problems in tourism planning: less attention has been paid to the consumers' needs and their behavior, and the analysis of tourist market seems superficial.Based on the previous research of many scholars, the thesis summarizes the methods of tourist market analysis, and then elaborates how the economy, tourists' characters and the tourism resources will affect the tourists' need. The methods of market segmenting, image designing of the tour place and target market localizing are also discussed.The survey of tourist market is emphasized in the text and some survey methods are stated. Taking the rate of recreation and the market share of the tour place as the major factors, the article sets up a new model of market's need, which is rather practical. With the support of the several theories about the tourist market discussed in the text, the author tries to put forward a frame of tourist market planning which directs the general planning of the ecosystem preserving and tourism developing of the Southern Taibai Mountain.