A Study On The Planning And Building Of Theme Hotel

The boom growth of China tourism contributes to the high-speed development of China hotel industry, meanwhile making the great change to the scale and benefit of this industry. Along with constantly bettering the software and hardware of hotel, the whole management of China tourism hotel is internationalizing and standardizing gradually, the development pattern is also changed from Speed-Orientation to Benefit-Orientation. But the accumulating internal contradiction is shaping up day after day keeping company with the adjustment of industry structure, the betterment of industry character and the change of the demand.Be faced with the diverse market demand and the hot competition, this paper suggests that the most urgent and basic goal for China tourism hotel industry is innovation which makes products differentiated. The behavior form is to make theme innovation aiming at highly subdivided target market. The goal of innovation is to avoid or decrease the repeated competition, realize the orderd and narrow market subdividing. The basic goal is also to gain the maximal economic and social benefit. As a consequence, division of work (theme seeking, theme digging, theme designing and creating theme product and service) is both a whole new request given by new situation to the designer and manager of the hotel, and a inevitable developing trend for a grownup hotel industry.Based on the point that the theme product is the future of hotel product, the preceding chapter of paper discusses the theoretical mode of the theme hotel planning in three aspects.Firstly, it analyzes the intention, essence and characters of the theme hotel;Then, the first step of the theme hotel planning, the theme seeking, is discussed.The theme selection is on the base of the broadly market investigation and analyzing. Starting with identifying the regional culture and digging out the related optional material, the designer ensure the theme resource from complicated and multiplex theme material by using detailed result of marketing analyzing. Further, they inspect and examine the theme through the analysis of the custom's mental. Last, analyzing the competitor can make sure that the theme is distinctive, unique, and special or not, to position the hotel theme accurately.Thirdly, the second step of the theme hotel planning, the theme product demonstration, is discussed. The key point of the theme product planning is on how to make product differentiated. The paper discusses the way of both object product and immaterial product on how to make the product differentiated. It suggests that the product differentiated should give thought to the quantity, function, image of the object hotel product, and the service, service process, personnel stuff of the invisible hotel product. Then it analyzes the design of the differentiated product together with the factual case and proposes a set of systematical theoretical pattern.Laying in the Chengdu hotel industry, the rest of paper analyzes the development of the Taoist Theme product of Flying Crane Resort Hotel based on the theory of differentiated product. It discusses the villa layout (including the architectural style and the villa view), the decoration, the printed, the employee wear, the enterprise culture, the employee training in detail, and shows the practical effect of the hotel theme product planning.