Research On The Development Of Folklore Culture Tourism Theme Park

This essay analyzes the development background of world tourism, Chinese tourism, folklore culture tourism, and folklore culture tourism theme parks. It discusses several problems encountered in the development of Chinese folklore culture tourism theme parks. The main subject of the essay, Research on the Development of Folklore Culture Tourism Theme Parks, explores the development of these theme parks, both domestically and overseas. It has interpreted its research line, main contents and research significance. Chapter 2 traces the development of tourism through the following sequences: culture, folklore culture, folklore culture tourism, tourism theme park, and ending with folklore culture tourism theme parks. Chapter 3 expands the development of folklore culture tourism theme parks by presenting a concept description, identifying characteristics, detailing functions and explaining its classifications scheme. Chapter 4 addresses key issues in the development of folklore culture tourism theme parks by discussing the following: founding principles, establishing direction and frames for theme topics, physical location factors, developmental models, the Image Planning Method, layout principles, project planning methods, and brand management tactics. Chapter 5 presents a case study of Old Chongqing Tourism Theme Park using the theoretical principles and applications, previously presented. Specifically, it discusses construction history and geography, theme development, construction location, and the complete development model of Old Chongqing tourism theme park. This chapter details the marketing analysis for this project and describes the overall layout and project planning issues. Finally, it explains the steps taken for protection of the environment, including safety and management measures, and finishes with a financial overview. Chapter 6 concludes the essay with a brief explanation of the significant concepts of the project.