Study On The Marketing Competitive Strategy Of Sichuan Boiler Works

The trade of power station manufacture needs strong capital, high technology, is an important developing trade of Chinese government on machine installation and have deep history backgrounds. GE and SIMENTS paticipate the competition of the trade in the global market.The paper analyzes the marketing competitive strategy of Sichuan Boiler Works as an example in the trade. Through the analysis about macro economic development, the chance of the Chinese market, the market configuration and the research of management, it indicates the actual adapted competive strategy and marketing strategy of Sichuan Boiler Works finally.The paper creatives associativing the actual situation in the theory, analyzing the features of the market, the structure of the enterprises in the trade, the complicated elements fomation the boiler developments include policies, technology, cost, international trade etc. The marketing competitive strategies include the relation marketing strategy, the product combine strategy, as a result of the study based on the trade analysis theory, the marketing competition theory, the core competitive cability theory.Based on the external environment and internal conditions, it have designed how to win the competitive superiority for the huge manufacture enterprise, provides valuable insights and practical recommendations to manufacture woks.