The Business Design Of Medium And Small Securities Trader

This thesis puts forward the concept of the business design, and does more detailed exposition with the concept, the point and the characteristic of the business design. In the same time, this thesis combines the brokerage of the securities broker company, puts forward the concept of designing brokerage, and exposits the point and different kinds of brokerage design in order to adapt to different market environments.The implementation of the new commission system, has declared" regular commission" hotbed on which new China's securities market depended from it was established to now will say good-bye to us, This not merely indicates that the securities trader makes the social average profit or the arrival of times of the meager profit, and indicate that the securities trade will shuffle again in the keen competition day by day. Under the system of float commission, That the securities trader's income will drop in some period is already settled, That some originally medium and small securities trader who depend on the trade commission income will faced the test of survival is not sensationalism . Compared with big securities trader, the medium and small securities trader's most outstanding problem at present is that the comprehensive strength is weak; the key competitiveness has not taken shape yet. The weakly comprehensive strength embodies in small scale, weakly capital strength, small business scope and single variety, the low occupation rate of market, the shortage of high-quality talent's. How collect the limitedresource, reduce the cost of the brokerage has already become the top priority task of medium and small securities trader.Because of the homogeneity of the brokerage, it is the low commission that becomes first-selected thing by shrewd investors. So after floating commission, the competition of price (commission rate) becomes the masses of medium and small securities trader first-selected thing. The cost is a foundation stone of price competition, the same kind of goods of the low cost are the embodiment of the competitiveness, Reducing management or the production cost has always been a magic weapon of market competition that enterprises have participated in competition habitually; the securities trader is same like this in the fierce market competition. Thinking from the business design angle, the securities broker company can consider in offering the low cost trade pass way, meeting customer's requisition on pass way low cost of the trade, seeking the benign development of the brokerage.The concept of business design has been analyzed about the drawback of the traditional brokerage mode in this thesis. On this basis, combines the deep understanding and accurate assurance of designing the main point to the brokerage of this concept, under the system of float commission, comes up a new mode of brokerage: Pass way type service.Combines the behavior way under different market environments and technological condition of the pass way type service, Divide two stages of mode: the pass way type service into the present concentration trade mode and online trade in the future. In the project of construction of different stages, the commission income compared with operating the cost and analyzed the pass way type service, has proved in the feasibility of pass way type service different modes of different stages.In this way, the design of new brokerage is not merely solve the medium and small securities trader's present predicament, has offered the direction for medium and small securities trader's brokerage development in the future too. So, this thesishas certain reference meanings to the brokerage of the medium and small securities trade in our country.