Developing HARBIN PHARACEUTICAL GROUP CO.,LTD. General Pharm. Factory

With China entering into the WTO, her pharmaceutical enterprises would have entirely got to the world step by step, and received the impact from economy globality. HARBIN PHARACEUTICAL GROUP CO., LTD. General Pharm. Factory (HGPF), therefore, is also faced with the powerful competition of international medicine MultiNational Corporations. Under the critical situation, HARBIN PHARMACEUTICAL FACTORY and HARBIN PHARMACE-UTICAL No.2 FACTORY pull off the competition through combination and reorganization of assets. HARBIN PHARACEUTICAL GROUP CO., LTD. is the pillar enterprise of the Harbin city, one of the top 4 antibiotic industries of China, the well-known base of antibiotic in the world. Being in the leadership of HARBIN PHARACEUTICAL GROUP CO., LTD., General Pharm. Factory not only went through tempering of 1999 but also realized brilliant achievements of 2001. During the period, General Pharm. Factory made and executed a series of strategy which are reliable significance to the same industrial enterprises and others. The case, basing on the situation of General Pharm. Factory manufacturing, managing and administration after setting up, give a detailed description that the factory have been faced with the environment, executed the strategic reorganization and realized achievements, and the development strategic plan in the few years to come. In the analysis, the article uses a series of theories to sum up the development experience and lessons, including enterprise strategic administration, organization ethology, human resources administration and marketing etc. Through analytical results, the plan is put forward and researched to resolve difficulty in the factory.