The Developing Road Of The Harbin Second Chinese Traditional Medicine Factory

The Harbin Second Chinese Traditional Medicine Factory is a typical and representative Chinese traditional medicine enterprise. It is developed from a small workshop at the end of 1980s to a large-scale modernized Chinese traditional medicine enterprise which posses hundreds of millions assets by now. This paper, in a form of case, described the growth course of the factory, and introduced the concrete operation in detail of the factory in aspects of R&D, production, quality control, marketing and management policy; strengthen the various kinds of problems brought about by enhancing technology innovation, implementing scale operation and modernization. Raised a query that how to take off again. During the analysis of the case, the paper begin with the history background of the factory, the present situation, development trends, the opportunity and challenge facing after WTO of Chinese traditional medicine industry respectively; then analyzed the factory's strength, weakness, opportunity, threat and therefore presented a strategy framework of for the factory's re-construction; finally, analyzed the problems the factory met in the course employing learned management theories and proposed a corresponding countermeasures.