Research On Exporting Management Strategies For China's Clothing Industry

Clothing industry has always been one of the most important industries in China,among China'S whole exports,the clothing export has been holding the important status．From this point of view,and on the basis of analyzing the history and current situation of China'S clothing industry,this paper points out the advantages of China'S clothing export with using the concerned theories of international trade．In general,china's clothing trade is growing steadily,but along with the intensify of the world clothing industry'S competition,the superiority of China'S clothing export is becoming less and less．By analyzing the main counterparts of China's clothing trade,that is the import features and trend of USA,EU,Japan and Hong Kong, this paper gives the main problems that China's clothing industry exists at present．With designing the system structure for elements of affecting the clothing requirements,this paper uses AHP,Grey 7heory and Fuzzy theory to analyze the elements of affecting the clothing export and put them to order according to the degree of importance,which scientifically proves that the main elements that affect the clothing export are the green trade barriers, brands and styles,etc．．To counter these elements．this paper supplies detailed suggestions on China's clothing trade management strategies．These suggestions are practidal and operational,which must have a constructive role on China's clothing industry entering into the world.