| Chemical industry is one of the national economic basic property.it has an intimate relationship with the people's daily life and each field of the national economy. Also it provides the most important material ensure to industry and agriculture production,and it is the utmost importance for the development and stable of industry and agriculture. Among them,the basic chemical material which are NaOH and Na2CO3 as the deputy,is the symbol of a country's inorganic chemical industry. At present,the supply and demand contradiction in the domestic chemical market has already changed from the relative lacking in the past into nowadays relative remainder. The development of chemical industry has already turned from supply restrain into demand bind. The factory owners have a fierce scramble for markets and competition has already appeared white-hot. At the same time,there are still some unsolved problems in domestic chemical industry,that is to say.small and disordered scope of enterprise, prominent structure contradiction,slow-speed mechanism turning,weak competition capability and the management systems can not keep up with the demands of new times. With entering "WTO",the domestic chemical industry is facing a stress and challenge which we have a deeply analyse and research about the existing management problems in order to confront the challenge of foreign enterprises.Large-scale socialized is the typical characteristic of basic chemical material industry: large input,high technique content, same quality and easily affected by the market demands.For these reasons,it's management problems are inevitable different to other common goods',The thesis's research thought is:according to investigate the present situation and environment of HH company,the author used the advanced thoughts and theory to summarize the achievement that HH company have made, meanwhile,the author analyzed and supported the improving ways and suggestions in according to the existing problems which made a substantial foundation to the firm's next-step development.Also,the thesis provides a reference to other domestic basic chemical material industry and approach a subject from different angles.The creative part of this thesis is bringing forth the new advanced management and marketing theory.focusing on the property of basic chemical material enterprise and providing a set of improving methods which is strongly aimed at management tactics.Commissioned by HH Company,the author inspected the scene of of HH firm, collecting all-round informations about the strategy, market, sales, product, production,management,structure of organization and operation concepts of HH company. Also,the author has a deeply interview with high-ranking policy decision officals and the middle-level management cadres.Receiving the firsthand materials by consulting the related informationg,analyzing the main product of HH company and it's present systems and development plans.This thesis,which combinded the advanced management theory and the actually facts of HH company,provides an improving suggestion to the management by means of analyzing the environment of HH company,the B.P.R.,relation marketing and the customer relation management. There are still some limitations in this thesis and it needs a further research and investigation. |
