Organic Chemical Company In Liaoning Partial Anhydride Product Marketing Strategy

During the development about ten years, the situation of TMA market in our country is that the throughput is overmuch and competition is too keen. The developing trend is : due to the less otherness of the products and service TMA manufacturers provide, the competing on tow price is more and more stranger; though the problem is not supplying but demanding, corporations of TMA are both faced with huge challenging and much more developing opportunity.First, the paper analyses the market situations of TMA products about Liaohua Organic Compound Co. And on this basis, during the researching of the inner and the outer circumstances about the corporations, especially of the competing and marketing circumstances, and the market choice strategy, it sets down the base marketing strategy of TMA products. In product strategy, it points out TMA products' brand, service and packaging strategy and so on. In price strategy, it points out how to choose the rated method and base rated method strategy. In marketing channel, it tells the best-chosen marketing channel mode and how to manage it. At last, it signs the marketing strategy.Marketing is the key of companies' operating. Only when modern enterprises are directed at the new marketing concepts, then adapted to the market, and at the correct marketing strategy, they can survive and develop in the market economy circumstances.In fact, due to the great contrast between selling and buying during the modern enterprises' market situation and the great change of people's producing and consuming concepts, the marketing function becomes the prime companies' function. Marketing becomes the core function when modern enterprises operation. And corporation's other functions are all in it's leading.