Competitive Ideas For Sichuan-ailines

This is an article that study and analyze the marketing strategy for sichuan airlines in post-regroup time.The 1st chapter mainly discuss the competition situation between the civil airlines. What kind of stages our air-services be stayed on has been make certained after briefly introducing the trend of the industry. Then I introuduced and analyzed the obvious characteritics of air-services. The purpose is to give the readers a preparatory impression of the civil aero-transpor markt and its developing level. I analyze the competition situation in civil air marketing at the end of this chapter. The discussion inclueds 2 parts: 1 how and what degree the marketing had been influenced by the industry regroup; 2 jionning WTO is how influencing Chinese air-transport industry.The 2st chapter mainly discuss the importance of the horizontal intergration to sichuan airlines. I have worked out the inter and outer analysis for the company before discussing this topic. The purpose of these analysis is to ensure that the company have to work the horizontal intergration and the intergrationg has bringed the ally a good many benefits.The 3st chapter was focused on the future strategy of sichuan airlines : Niche market strategy is to developing the lateral marketing for the demand of the Hub and spoke network. This chapter have introduced the vital meaning of the lateraland the obstacles for developing the lateral markting. The meaning is to avoid the overage competition and to cooperate with the big companies.The 4st chapter includes 3 parts discuss the price system in air marketing. 1 Cost-trend pricing. This method is used by the authorities to supervise the industry. 2 demand trend pricing. This pricing method is performed in price discrimination. 3 competition pricing. I have discussed the price battle and the price ally and their meaning to the competitors.The 5st chapter mainly discuss the distribution system. I introuced the industry characteritics of the distribution system at first because that the airlines had always used a common system. Among these characteritics the most distinct charateritics is the dependence on the agent, so I analyze the reasons for the dependence. I pronounced the argumentation of myself on the "channel cooperating and channel conflict" at the end of this chapter.