Apparel Marketing Research Based On Climate Factor

The paper mainly discussed some theories and practice of apparel marketing related with climate.Summarized present experience of domestic apparel companies, the paper comprehensively and thoroughly discussed the cross realm of climate science and apparel marketing science. All of this was under domestic complex climate environment. Through the research, we acquired some valuable production for apparel brands' future development.In fact, climate has two effects upon apparel marketing.Firstly, as a relative steady state, every area has it own climate character. The character must affect the apparel marketing structure such as production structure, consuming behavior, selling mode in the area. Secondly, climate was composed of idiographic weather. The idiographic weather also straightly or indirectly affects autochthonic selling actions.During the research, I found the research between the two sciences is almost blank although present research of apparel marketing has reached a very high level. It brings my research many difficulties; on the other hand, it's an opportunity to fill up the theory blank.The research takes the lead in combining the domestic apparel marketing theory and domestic climate environment. From the particular angle of view, the paper not only qualitatively but also quantificational analyzed the apparel sell data related with climate. Furthermore, the paper also offered a great deal of valuable climate material for domestic apparel companies and researchers.Sun jujian (Fashion Design and Engineering) Supervised by vice professor Jiang zhiwei...