On Application Of Commercial Insurance In Corporate Motivation System

Human resources are the key to the competitive advantages of an enterprise. However, the talents' potentials and creativity in the enterprise can not be stimulated to the full because there exist various problems in the corporate motivation system. On the other hand, the enterprises in China are confronted with an ever-increasing pressure resulted from the reform in the fields of politics, economics, education and medical treatment, and thereby have to improve the motivation mechanism in line with the current state of the country's economy, society, law, culture and inner corporate conditions.This paper presents a research on the commercial insurance in the corporate motivation mechanism by integrating a theoretical study and an empirical observation.The theoretical study includes a comprehensive review of motivation system, human resources and commercial insurance literature. Then, it discusses the feasibility and application principles of commercial insurance in enterprises from the viewpoint of the current problems in the motivation system in China. In addition, the paper analyses the outer environment and inner issues that affect the application of commercial insurance. Suggestions about how to consider those issues are also provided.In the part of the empirical observation, the author collects and analyzes the data from the questionnaires designed to the concerned enterprises in Nanjing area. Accordingly, a framework is formulated for the application of commercial insurance in the enterprise motivation system, including the elements of the designed subjects, the models, the assistance systems, the design process, and the relative issues to be considered.