Analysis On The Barriers To E-Retailing In China

With the rapid development of e-retailing, the much mote importance was attached to the environment of e-retailing. This thesis first compares the difference between the physical retailing and the e-retailing, and then discusses the advantages in e-retailing, which expand the content of service in e-retailing products through the innovation of product, the innovation of management technology and the innovation of contracting environments. As the procedure of e-retailing, the thesis considers the e-retailing as the life-cycle of a product. Based on this, the thesis gives the basic conditions and fundamental environments supporting the e-retailing, which includes the improved infrastructure and Internet network, the enough number of consumers, the upgrading of'management technology, the convenient logistic conditions and the popularity of Internet payment tools.Through the comparison with U.S., the thesis analyses the problems that the e-retailing involves in its development in China, which include the imperfect credit system, the backward in the information technique and management, the less developed distribution system and the lack of law related to the e-retailing. Based on the analysis on the essential conditions and the necessary environment, the thesis gives some suggestions on solving the problems mentioned above.