Found Business Design On Strategic Management's Frame

The first problem in the field of strategic management today is how the company makes to development. In the old economic order, in the age of market share, volume growth was a guarantor of success. Now markets came into a violent competition. Leaders of company focus their attention on the move from the old product centric, market share world to the new customer-centric and profit-centric environment. Every leader in business is facing the challenge of how to change their direction to a new business design of customer-centric and profit-centric.Public Relation Company should be an advisor of customer, provide service of consultant. But most of the small and mid-size Chinese PR businesses still play the role of the Public Relation performer.By this time Public Relation is in a series transition of business environment. An intense competition was taken place among the small and mid-size companies. The way of competition was come to well behaved. Public Relation Company needs to redefine itself and the way it does on business.Aiming at the actuality of Public Relation market, the author elucidates how the Public Relation Company makes a business design by redefined it self. Though a business design composed of many strategic elements, our attention is focus on (1)the design of business structures designing; (2)customer selecting; (3)scope; (4)value capture. The discussions about business design will combine the transition of market 's regulation with company's actually action, take aim at increasing more profit, make the running frame of enterprise by using the tool of strategic, and supply the developmental power for company by establishing organizational cultural of sharing knowledge.