Research On The Responses Of Urban Management Department In Public Relation Crises

At present,Chengguan(urban management or urban management staff)has become a sensitive word in society;news reports of social conflicts caused by law enforcement of urban management staff occupy a large variety of media.The conflicts,reported and magnified by media,have caused further deterioration of social image of urban management staff.As a result,credibility of urban management staff is getting lower and lower,and urban management becomes a harder job due to lack of understanding and support from the masses.If things go on like this,it will form a vicious circle,which leads to constant conflicts in the process of law enforcement.As we often see on media,"Chengguan hit people" "violence against law" are often used to described the enforcers and the enforced respectively in urban management law enforcement.Whether we like it or not,crises and conflicts have become people's biggest impression on urban management.People often relate Chenguang to crises and conflicts.Instead of understandings and supports,people lay much complaints and blames on urban management work.Today's situation of urban management is gradually formed and the crises and conflicts are gradually formed and in the scope of public relations crises.Thus,the study of public relation crises arises.The public relation crisis of urban management law enforcement is a kind of issue or condition,caused by the urban management staff's improper management of law enforcement event or relationships with the parties concerned in the process of urban management law enforcement,which damages the stability of law enforcement environment and leads to jeopardy of image and authority of the certain government department.Some specific events,such as "Chengguan hit people" "violence against law",etc.are typical examples and have demonstrated the importance and urgency of proper management of public relations crises of law enforcement in urban management which play a key role in the success of urban management.At present,the law enforcement of urban management often easily leads to conflicts and faces more complex situations.The proper settlement of such conflicts is a standard of successful public relations.The CPC and the government is building a harmonious society,as a public power sector,the image and credibility of urban management departments are directly related to the government's image and credibility.If the conflicts and crises are not properly dealt with,they are likely lead to vicious violence,which will seriously affect the normal social order and affect social stability.This article will start with the theory of public relation crisis,find out the changes and characteristics of urban management department's public relations crises,and analyze the problems in Jinan's urban management department's responses to public relation crises and reasons to the problems,such as the objective conditions,system obstacle,staff quality,lack of public relation construction of law enforcement department,etc.The article will put forward the coping strategies in view of problems and hopefully provide reference and guidance to urban management departments when facing public relation crises,help urban management staff improve their ability in handling public relations crisis,reducing and resolving conflicts,remodeling image and authority of urban management department.Eventually,it will benefit development and implementation of urban management.