Study Of Enterprise Development Stratagem And Industry Circumstance Relation

The essence of the tactic management is the dynamic circulation management activities among the coordination the external circumstance,internal condition and the target of the enterprise,which entirely leads the enteprise to the fixed target.Circumstance analysis is the foundation of the tactic management,which provides the control information for the whole course of the management.The industry circumstance is the most basic and direct external circumstance.This article starts with the key factor of industry composing,attached with the example of the industry circumstance analysis,to form the industry circumstance analysis of the basic trains of thoughts on analyzing the all kinds of key actors in the enterprise activities.The new idea of the article is:1) Bring the enterprise into the group of enterprises as the center of industry(including:the enterprises of upstream and downstream industry,the substitution manufacturer,potential entrant and the competitors between the industries) to analyze the competition and cooperation between the industries.2) On analyzing competition predominance of the enterprise,the conformation a purchasing decision-making mode is to explain how the competition predominance to influence purchasing decision-making,and introduce the predominance to substitute the effect coefficient, which explains that the enterprise occupies the key of the market, that is.competition predominance of achieving the maximum effect coefficient.