The Research Of Re-Establishment Of Individually-Run Enterprises In China

From the reform and open policy, Chinese economies have stepped into a new stage of system transformation. That is, from a rural agricultural economies to a urban industrial economies, from an instructed planned economies to an open marketing one. Marketing, which is so called "an invisible hand", has been playing a more and more important role in the economies system.During the period of this transformation, a special enterprise type-individually-runenterprise has been formed. They took this special marketing opportunity, made a marvelous development and finished their original accumulation, and got over their initial stage. But in the period when they started further development, they had been divided into two parts. One part displayed their potentials and kept on continually growing, meanwhile, the another part has been declining or even going to bankruptcy. This dissertation is based on this special stage and phenomena.At first, this paper discussed life cycle of the individually-run enterprises, and then analyzed the internal and external essential factors of revolved company's success or failure by using fundamental strategy and financial management theories, so as to summarize useful inspiration. With this inspiration, this paper brings forward the intension, essential elements and implementers strategy of "Re-establishment" based on the in-depth and lucubrate study of the growing rule and fail reason. The research revealed this develop rule of "Re-establishment" both in theoretical and practical way. The research intends to illuminate and instruct the "Re-establishment" practice of numerous individually-run enterprises, and hopes to complement and enrich China's enterprise managerial theories.