Research On China Civil Aviation Transportation Enterprises Strategy Implementation

Modern enterprises pay more attention to strategy management. Enterprise strategy management is the management related to enterprise overall situation, direction and those aspects that influence enterprise survival and create and keep competition advantages. In this article, first, the basic theoretical knowledge about enterprise strategy management is expatiated including connotation, basic targets and methods, strategy types and logical structure. This article also summarizes the ordinary question in strategy management, analyzes the ordinary reason for the fail about strategy management and strategy change.Strategy management is still a weak sector in China civil aviation enterprise management although it is very important and indivisible in enterprise management. We are facing the "opening sky " background after our country joined WTO. If we want to have some share in the worldwide aviation market, China Civil Aviation Enterprise have to implement strategy adjustment, develop aviation transportationgroup which has international competitive capability. Good and applicable strategy plan must be implemented seriously. Strategy implementation is a complex work belongs to enterprise strategy management, it requires the combination between resource, organization, human resource, capital and the capability formed by these elements to generate the continuable competition advantages. This article uses the principle of strategy management and implementation to probe into our civil aviation transportation strategy implementation.Organization structure recreation is the essential condition for strategy implementation. Besides the introduction about organization structure primary principle, this article analyzes the abuses in our airlines, and proposes to modify it. Secondly, fostering enterprise culture is the important means to support strategy implementation. This article elaborates the relationship between enterprise culture strategy and enterprise business strategy. Based upon inducing the advanced management experience of the international air transportation enterprises, also considering the current situation on the construction of enterprise culture of domestic airlines, surveyed the various works concerning the construction of enterprise culture of Chinese airlines. Brand creation and sales integrity strategy are important content for strategy implementation, is the base for airlines to get rid of current difficulties, to recreate selfhood and realize strategy objectives. Human resource strategy is a key point for strategy implementation. This article expatiates the strategic transfer of human resource management function, emphasis four aspects for implementation of human resource management function. Information construction is a necessary tool to impel strategy implementation. Information construction is still weak for China civil aviation enterprises, which restricted the developmentof airlines. This article also raises some suggestions for the construction of civil aviation information for domestic civil aviation enterprises.