Structure And Development Of The Real Estate Company's Core Competitiveness

After 20 years of development in China, real estate has made great progress ,mcluding its market development. Now it has come to face the so-called watershed period and the future competition in the trade is which one could stand out to be a quality enterprise. To succeed in this new round of competition, a company has to improve its core competitiveness. Quality, which always has close relationship with the core competitiveness of an enterprise, is essential to a company. According to Porter's theory of Value Chain, core competitiveness of enterprises in real estate can be divided into five kinds of basic professional active and three kinds of active competence. This essay is to analyse the structure and the development of the core competitiveness of an enterprise and value it through the analysis of a real case.