Analysis On Core Competence Of The Enterprise Of Real Estate And Study On The Cultivation Countermeasure Of It

With the constant perfection of the socialist market economy system ofour country and the globalization trend of the market competition and ourcountry's entering WTO successfully, and being ripe day by day of real estateconsumer market and the landing of large quantities of influential HongKong and Taiwan and foreign developer successively, the competition of thereal estate is fiercer. In the face of the fierce market competition day by day,how real estate enterprises reply calmly, how to make enterprises win themarket in the competition, surviving and development space, realizingenterprise's sustainable development, the key lies in creating the marketadvantages of enterprises, make the core competence of enterprises.Base on the reasons above, on the basis of explaining the relative theoryof enterprise's core competence at first, this thesis have carried on thetheoretical research to enterprise's core competence of the real estate, andrefine the composition key element of constituting the core competence ofreal estate enterprises on the basis of analyzing enterprise's value chain ofthe real estate, have analyzed the concept of enterprise's core competence ofthe real estate, and then combine the real estate's own characteristic andstructure the index system of a set of core competence . This index systemholds the ability from the market and the ability of invisible integration ofthe resources and the ability of tangible integration of the resources, havereflect overall, systematic, and scientific principle, and has set up a fuzzyintegrated appraisement model of enterprise's core competence of real estate,then taken several representative real estate enterprises as examples andcarried on detailed appraisal, have proved that the rationality anddependability of the system. Finally, combining the result appraisement,have propose the cultivation countermeasure of enterprise's core competenceof the real estate, has offered the new thinking of making managementstrategy for real estate enterprise.