Modern Corporation Strategy Management Research--Take The Teaching Material Publish Company Of Sichuan Xinhua

The time of strategy competition has come. The investigation of corporation strategy has become an emphases of the business management investigation. Although there has got some investigation fruit in Chinese strategy research, we has still lingerred at the moment of the strategy operation. Such as the essence of the strategy, the basic question and the future orientation of the strategy investigation , the basic research methed of it, we still have not formed systemic theory structure for them.The author reviewed the four periods of corporalion strategy management:(1) the classical strategy management theory based on environment(2) the period of the competion strategy theory based on the market structure analyse(3) the period of the core competence theory based or. resource and konwledge(4) the period of the flexible strategy theory based on tre changeable environmentIn this thesis the author analysed the five-force rut up by michael E Porter and SWOT strategy analyse model put ferwars by Andrews particularly.How to use these research fruit for reference and investigate an advanced, systemic strategy management ma to the situation of china, which the author does some research after in the paper.The author identified the core competence of the corporation by the immaterial-asset-analyse-list , the corporation value-chain ,andpositioned clearly the strategy vision of the enterprise based on the market environment . The author used the grey-relevancy analysis, through which the author identified the core competence of the corporation. Then we can know which ability is suitable to the market opportunity,which ability is contributed to the strategy realization, which ability we should pay more attention to, so we can cultivate them emphasizedly.The author use the strategy translation tool balanced-score-card which is rather advanved in the field of strategy management to translate the corporation strategy, so the strategy vision will be described at four aspect, as finance, client, management system , study and grown up. Fron the beginning of the identification of the corporation key ability, the author put up the four aspects of balanced-score-card and make the grey-relenvancy analysis with them, so we can make sure that the key resource the corporation will cultivate has more relationship with balanced-score-card, overcoming the limitation in BSC there is not a systemic method for the determination in score index and the index power.During the corporation strategy landing , considering the BSC is all-sided and continuous,the author introduced the total-budget-management which is based on the BSC.We can settle the queation that the BSC cannot have a good control in corporation resource, and overcome there has no relation between the corporation strategy and the tolal-budget-management, and lay a good foundation for strategy implementation.Strategy implementation is the key part for strategy management, an efficient strategy implementation implys that all the management section and all the employee must carry out the strategy plan of the corporation constantly , and check the result of the stratrgy implementation through continuous strategy feedback. Through the fuzzy comprehensive evaluation we can check the effect of the strategy implementation. Through continuousstrategy analyses we can discover the matter, do some improvement to make certain the strategy is adaptive.At last, the author take the fact strategy management of the teaching material publish company of Sichuan xinhua publish group for real case, in which the author put the theory and the method of strategy management into real implenmentation ,so that the reader could get a better understanding of the theory and method in this paper.