Research On Value-Based Competition Strategy Of Real Estate Company

The key point of the thesis is discussing how the real estate companies compete in the future. Based on it, this theses launch its discussion on what kind of competition the Real Estate Company is facing at the present stage and how they should compete. Firstly, we use the value chain theory proposed by Michael. Port as the analyses tools, discussing the competition status and main problems our enterprises of real estate faced, disclosing how the traditional strategy push the Real Estate Company into predicament. Next, include the CV theory into the whole frame of the issue, pointing out competition among the enterprises of the real estate in the future should be based on customer's value. Base on the facts gathered from investigation and reports, we indicate that the customer value in the real estate company has fundamentally changed, that is, the attention to product and price has been changed to many other kinds of factors, such as service value, image value, personnel's value, physical cost, time cost, energy cost, etc., and that the most important in the competition is how to master and use information. Lastly, aiming at that, the thesis brings forward two basic strategy-centralization strategy and conformity strategy, and then put forward five steps of Strategy implementation method, e.g. layout, exploration, establishment and maintaining. As we know, strategy is changeable, however what upholds the company's long-term development is the core competence of a company. At the end of the thesis, we discuss how China's Real Estate Company cultivate its core competence via changing and carrying out its strategy.