Research On Company Core Competence Strategy Based On Supply Chain Management

With the rapid development of science and technology, constant development of productivity, global information network, global market forming and the development of consumer demand to diversification, individualization and higher level. Among global keen competition of market, every enterprise is in the face of one buyer's market that rapidly changes and is predicted difficultly. But traditional production and management mode is more and slower to response the drastic changes. Under the background, the thought of "Horizontal Integration" is rising gradually, and becomes a hot issue and new pursuit in theory and business circles. Supply Chain Management (SCM) is just one typical representative of it.Compared with the traditional "vertical integration" control and method to finish all business, SCM put emphasis on that through cooperation and coordination with each node enterprise on the core business which could improve the core competence of every enterprise and the whole "chain".In view of this, more and more enterprises realize the strategic meaning of implementing SCM, and people believe firmly that SCM is an effective way to meet global competition after entering 21st century. Martin · Chris, the Britain famous expert of SCM said in his book," there is only supply chain but no enterprise at the market", "the competition of 21st century is that between supply chain and supply chain not enterprise and enterprise".With the transition to the focus of regarding core competence as the center of business administration, constructing a "network" chain from supplier, in which all-relevant enterprises are involved, becomes the main source to get competent the goal of "how promote enterprise's core competence"; it describes the core competence strategies on the basis of supply chain. The thesis talks from the background, essence and effect of SCM: and draw its important function to promote enterprise core competence; then it analyzes and expounds 4 kinds of core competence strategies on the basis of supply chain -Business Process Reengineering strategy, Business Process Outsourcing strategy, Supply Chain Alliance strategy and QR & ECR strategy. And it expounds that it is important of enterprise to set up the core competence strategic mode on the basis of supply chain; Finally, through analyzing the current situation and existing problem of SCM in domestic enterprises, the thesis propose the thinking of structuring enterprise core competence strategy on the basis of supply chain.