| Construction that distance that With the phenomenon that " medicine keep to cure" have no any present new look, and drugs reduce price and did not bring the obvious real benefit. Consumer the hospital is still and very far, and the local medicine market is too much one.The local medicine business enterprise is more original in the sale mode that the tradition's sale method, namely the hospital keep the good relation, a lot of industry insiders with doctor on the theories the the sale mode of the local prescription medicine the medicine of big hair regrets, prescription can't apply the in general use the theories to analyze the problem with solve problem the", sale mode that "prescription medicine similar in the sale mode of the government public relations" the etc.At outside failure of study empress, more business enterprises return the primitive's sale mode namely form for business enterprise for with act foring, apart froming minority outside, including large and well- known business enterprise almost containing big pack of big pack is in the inside.Now's market competes, and is not already the product's competition, but is the concept's competition, in everybody all at promote to satisfy the consumer demand, and serve for market of time, the competition already and quietly arrive at.The maintenance retails the flowing freely of the thing of the way, and depend of is a funds with the positive operation of the information. Progresses along with the technique of fly to soon develop, and the variety frequency that the product's renewal is more and more with market is quickly, and the competition also more add the vehemence.On the other hand, way all of fighting of resourceses are for the sake of the larger retail price terminal of control scope. The target manage the most important to is a budget management now, but the finance budget establish on the foundation of budget sale, and the sale budget again establish on the market the foundation that predict.The valid sale finance manages to predict with market to all have the in the system of perfect market information.Because of drugs that proper price market that proper price catena and field seller into, cause the price advantage to quickly capture the means of beneficial position, means near various managements, promotion near the low price, after-sales service near the superior quality the means etc., Discriminate between the tradition to retail, the management method of the open type, more transparent principle of management, bring the all new to consumer to feel, and reform deep along with the medical treatment system into, the medicine separate the competition that launching of policy, hospital is most to will there is own advantage on drugs retail or operate, after all see a doctor and buy the medicine is two code matter, but now already unavoidable. Market that Walk the medicine in front for the minority, and already and gradually establish to have the comprehensive sale strategy, but for the other and numerous medicine, still be placed in opportunity that expand the potential danger of the gold sale that the condition of the strategy one, take the function to rise the decision, they to face is once take the gold sale to suffer the mortal blow, they to connect the reaction to can't have. The local medicine should change the now single soldier battle to expand the strategy, and enhance the buildup working talent to support sold personnel, the whole brand that mold the business enterprise, consider from the whole angle, and put the work selling the personnel to structure that develop in the business enterprise the whole to proceed norm, perfect the whole that expand strategy; On the one hand the life cycle that business enterprise want clear and definite and whole product system on the whole strategy constitute, and assign the reasonable's resources for different product; Enhance the customer the strategy that develop: The next in order enhance to management market foundation: The market foundation of a stability include...
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