Oriental Pharmaceutical Company Marketing Strategy Analysis And Research

The article introduces Orient Pharmacy Company's marketing history and present situation. Detailed analysis and investigation has been conducted in an attempt to study the factors affecting company's profit generating ability. With regard to the present of reduction in sales, major reasons are pinpointed. In addition, new strategies are drafted accordingly.Marketing concept is the core essence throughout the whole business activity. Innovation is the determining factor for the company to gain competitive advantage over its rivals. After the analysis of current market situation, the report has posed "a customer orientated marketing strategy ", emphasizing the value of customer relationship, fostering consumers' loyalty, as well as meeting the exact demand of the customers. These new management models and strategies are generated to fulfill the above-mentioned requirement.The report consists of four major sections. First of all, the background, the purpose and the basic concept of the report have been laid out. In the second chapter, analysis of business environment slows the investment opportunity as well as the potential risk in the current market. The third chapter goes into depth of the company's marketing strategies, evaluating the reasons behind the present difficulties, especially about company's advantage and disadvantage. Lastly, from the previous analysis and discussion four areas in Chapter Four, namely marketing concept, management, brand development and marketing strategy are covered to demonstrate the purpose of this report.The report is formulated and regulated so as to provide important value for Orient　Pharmacy Company, as well as the vital significance for marketing of Chinese medicine...