The Research On Development Strategy For The Civil Product Of The Hunan Ordnance Industries Co.Ltd

From 1970's on ,The national defense industries have thorough carried out the guide line of combining military and civil containing military in the civil, utilizing the advantage of military technologies, persons with ability and equipments, developed a great deal technologies and products of military-transferring-civil while finishing the task of the military product researched and manufactured , accelerated the economy development of national defense industries, made out an important offer to the economy construction.Hunan ordnance industries corporation ltd. established in 2001,it is a big type national-owned enterprise based on the remaining local enterprises in Hunan province after the national third adjusting for military products throughput, mainly deals in military products at present, developing civil products became its important task.The thesis purpose is to confirm a possible development strategy of civil products for the Hunan ordnance industries corporation ltd. I wish that the thesis have the guide effect on the civil-product developmentThe thesis has 4 chapters. Chapter 1 describes the general situation of the civil product development based on the national defense industries and Hunan provincial defense industries; Chapter 2 analyses the actuality of the civil product development ,then put forward a target for the corporation; Chapter 3 gives a analysis on PEST of the exterior environment, interior condition, SWOT of the corporation, on the base of it , selects a development strategy for the civil product; Chapter 4 puts forward seven aspect actualizing opinions according to the actual condition, the strategic analysis and the strategic selection of the corporation. In the end summarizes the whole thesis.