Study On The Ecotourism Marketing Of The Hei Long Jiang Forestry Technology Group

Tourism is now one of the largest industry in the world. And ecotourism is the fastest developing sector of it. Ecotourism is evolved from nature tourism. It has been given much attention by people. And, how to develop the economy of forestry society in the Hei Long Jiang province, make people's lives better, and how to lead people use the resources reasonably and effectively, are very important things. Ecotourism should be developed deep according to need of our society and economy.Having almost all the information on ecotourism I can get, I analyze Ecotourism management of the group about demand of marketing, structure of product and promotion. As combination of needs for economy, society and ecology, finding something to develop ecotourism marketing in practice is more important.With theoretical analysis and practical study, this thesis uses the knowledge about marketing, consumer psycology and aesthetics for colour, and study in the fields of marketing background, consumer behavior, products and promotions. So this thesis could make creation and progress to some degree in the fields of brand identity, specific plans of promotions and typical product management. And the objective of changes is to exploit the markets and keep and gain more market shares for the Forestry Technology Group in ecotourism.