Research On Government Behavior Of Harbin Ecotourism Industry Development

In the process of rapid development of socialist economy,tourism has gradually become a new growth point of national economy.Tourism industry is also known as "smoke-free industry",which caters to the current strategic requirements of sustainable development and plays an important role in the national economy.Under the background of the rapid development of tourism industry,eco-tourism industry has rapidly become a real emerging sunrise industry.In addition,in the report of the 19th National Congress of the Communist Party of China,it is mentioned to develop the spirit of ecological civilization construction and promote green development,and in the new round of overall planning strategy,it will guide the new direction and new way for the development orientation of ecotourism in tourism industry.At the same time,the local government as a part of national management,the government behavior has a greater impact on the development of eco-tourism,so the government behavior as the focus of eco-tourism industry development research can promote the sustainable development of market economy.However,it is worth noting that in recent years,the ecotourism industry has been growing in chaos in the process of development,such as the destruction of ecological resources,the damage of consumer rights and interests,etc.,which to some extent restricted the healthy development of ecotourism industry.At present,the development of Harbin's eco-tourism industry is in its infancy.Taking the government as the leading role is the most effective way for the rapid development of Harbin's eco-tourism industry.Therefore,in combination with China's national conditions and the actual situation of Harbin,improving the current government behavior has become the key to promote the development of Harbin's eco-tourism industry.Therefore,it is of great significance to study the government behavior of ecotourism industry development.Starting from the strategic management,the government intervention theory and the basic theory of new public management,through analyzing the meaning of ecotourism and government behavior,combined with the relevant theory of government behavior,this paper makes an investigation and analysis of the current situation of local government behavior in the development of ecotourism in Harbin,including the government's regulation and control ability of the development of ecotourism industry in Harbin,the government's supervision over the market,and the government's public According to the current situation of the development of the industry,this paper reveals the problems in the development of the eco-tourism industry in Harbin,including the government's inadequate macro-control of the eco-tourism industry,the government's poor coordination of the eco-tourism market,and the government's shortcomings in providing public service facilities and behaviors,and analyzes the causes of the problems,including the government's macro-control of the eco-tourism industry The policy system of view regulation is weak,the government has behavior deviation in the supervision of ecotourism market,and the governmentfs public service system for ecotourism industry is not perfect.Based on the practical data and the management experience of advanced ecotourism industry at home and abroad,this paper puts forward the relevant optimization suggestions for the government's behavior in the development of Harbin's ecotourism industry'including the government's strengthening of the macro-control of the ecotourism industry,that is,scientifically formulating the development strategy of the Ecotourism industry,improving the relevant policies of the ecotourism industry,and increasing the government's financial support for the ecotourism industry Investment;give full play to the regulatory role of ecotourism market reasonably,that is,strengthen the market regulatory behavior,standardize the regulatory authority of the government;optimize the public service system of Harbin ecotourism,that is,improve the infrastructure and ecological facilities construction,improve the overall quality of the practitioners,and select reasonable and effective means of publicity.