A Study On Advertising Visual Focus From Popular Culture's Viewpoint

Entering the visual communication ages, the attention becomes the important and economic resources.The academic circles also make the visual focus abstracting attention of people as the investigative hot point, learn from the art, sign, culture etc. angle proceeded large quantity the research.Culture and advertisement is an involves extensive research lesson, I study the advertising visual focus from the viewpoint of popular culture in this article .This article definitioned the popular and cultural concept, output of social source and development situation, combined to look back the influence that the modern age popular culture made for advertising in brief. At the foundation, I analysis the article topic and discuss three aspects of visual focus including slogan, logo and advertising prolocutor, and with popular culture influence, the age's characteristic of advertising visual focus express: Turn gradually in the reasonableness, emphasize the special of the ego, initiate the leisure as one's pleases. It breaks the "certain rules" and is used as the "health" to the most attractive topic. Only matching the popular and cultural advertisement visual focus can catch the attention of the consumer and receive the pre-arranged advertisement result.