The Change Of China's National Image In The Vision Of Visual Culture

China Pictorial was founded on 1st of August 1946 and serves as highest-ranking pictorial in China.China Pictorial shoulder the mission of national propaganda,while the cover of pictorial reflects the image of our country in a more prominent and direct way.The national image is considered to be the primary expression of a country's “soft power”.As a promotional function of the China Pictorial,the cover is the microcosm of China's national image.Moreover,the China Pictorial has been publishing steadily and continuously since its founded.The China Pictorial consist of high volume of pictures material which is to provide important research materials for the study of the change of our national image.Therefore,throughout the study of the annual cover changes of China Pictorial,we can understand the changes of the national image of our country.The purpose of this abstract is to study the cover of the annual pictorial of China Pictorial from the year of 1950 to 2010.From the visual point of view,it analyzes and interprets the progress and changes of China's national image,explores the law,sums up experience,reshapes China's national image,and enhance China's cultural “soft power”,to promote the development of China's world influence.This thesis is divided into five parts: introduction,the national image of our country,the meaning and narration of pictorial images,the relationship between the annual cover of China Pictorial and the national image,and summary.The introduction part is mainly to sort out why the China Pictorial should be chosen as the research object and the scope of the research objectives,to study the origin and significance,as well as the research achievements at the present stage at home and abroad,and to elaborate the research objectives,contents,methods and significance.The second part summarizes the early image of China and after the founding of New China in the eyes of foreign public and summarizes the relationship between the development of national image and the promotion of China's “soft power”.By studying the literature and historical facts,this thesis summarizes the realistic role of national image,as well as the fact that China is a country intertwined with multi-cultural development,and studies the role of multi-cultural national image.The third part is to study the visual culture of the cover from the perspective of image semiotics and image language information,and summarizes and interprets the image of the annual cover of China Pictorial.In the fourth part,by studying the relationship between the annual cover of China Pictorial and the national image,the author searches for the annual cover of China Pictorial,summarizes the relevance and particularity of the cover in the development of the national image,and then analyzes the development course of the annual cover of China Pictorial and the change course of the national image from the visual angle.The fifth part summarizes the whole article from the perspective of visual culture by combining with many disciplines such as iconography and semiotics.Then,it explores the development and change of China's national image through the change of the annual cover of China Pictorial,and establishes that the future China Pictorial should aim at shaping the image of a socialist country in which the Chinese people are equal,prosperous and well-off in an allround way.