A Study On Accelerating Non-life Insurance Developing Progress In Western Area

since the development and opening-up of China, the continuous progress of the marketization has stimulated the full development of China's insurance industry.It has expanded its market capacity as well as diversified the principal part of its market,and its service and products have tended toward individuality and specialization. Insurance industry has already become a necessity in both national economy and daily life.As an important part of insurance industry, the non-life insurance has gone on as well in the western area as in other places of China.However, compared with the developed eastern area or the average national level, non-life insurance in the western area still lags behind.This essay analyzes the reasons why the non-life industry in the western area lags behind on the comparison basis of the main differences between the west and the east. It also recommends measures of how to narrow the gap between the two parts, how to quicken the development and enhance the quality of the non-life insurance industry in the western area, so as to reach a healthy, balanced economic development in the western area.The essay points out the weak aspects in the non-life insurance as below: poor level and low density of the insurance, lack of the market topic, singleness in insurance types, insufficient market competency and low progress of the marketization.The reasons behind all the weak aspects are: behindhand economic level in the western area, poor understanding for the insurance, obvious repetition of the insurance type and high insurance price. Based on this analysis, the essay suggests following measures to help develop the non-life industry in the western area: speed up the penetration of the non-life insurance into the market; offer favorable tax regulations to its market entity; foster multi-markets of the non-life insurance; spread and exploit more insurance types; and broaden its distribution channels.The essay consists of five parts. The first part states from different angles the current condition of the non-life insurance industry in the western area according as acknowledged market index of the insurance industry. The second part posts the existing gap of the non-life insurance industry between the west and the east through comparison. The third part discusses the reasons behind the situation of the industry in the west through analyzing the concerned limitation on economy, society, cultural and the industry's market elements in the west. The fourth part studies the demand of the non-life insurance industry in the west and further probes into its potentiality. The fifth part brings the countermeasures of how to accelerate its development microcosmically as well as macroscopically on the basis of the aforementioned analysis...