Research On Creating Customer Value In IT Corporation

During the past tens of years ,great changes have happened to marketing theory including marketing idea and marketing method ,and many theories have been used to direct practice by enterprises and have achieved vast success. Customer value management theory starting at the end of 1980's and beginning of 1990's becomes the new focus in enterprises and marketing area. Customer value is regarded as the resource of customer purchase and customer loyalty and becomes powerful method for enterprises to get competitive advantage .With the development of science and technology and the speeding up of the global economic integration, the roles of IT enterprises are getting more and more remarkable in terms of creating and upgrading the customer value. No matter whether it is IT technology or IT service, it is increasingly becoming the absolutely necessary means or method for the traditional industrial and commercial enterprises to create and upgrade the customer value. On the other hand, the competition between IT enterprises is getting white-hot with each passing day. As a result, the whole profit is going down fast and even some people believe that IT industry has already stepped into the age of meager profit. So now how to orient IT industry to the needs of customers and constantly create more customer value has become a question of full concern in the circles of theory and IT industry itself. With this end in view, how to correctly realize the position and function of IT enterprises in terms of creating and upgrading the customer value and how to constitute and implement the relevant strategies to improve the abilities of IT enterprises to create the customer value is of quite important theoretic value and practical significance.On the basis of a deep research into the development history of the customer value theory, the present essay put forward a question of how to fully understand the meaning of the customer value first; then analyzed the characteristics of IT enterprises as well as the present situation of IT enterprises' development, and made a study of the position and function of IT enterprises in terms of creating and upgrading the customer value; and then, made a correlative study of how to implement a value chain management oriented to the customer value; in the end, macroscopically and microcosmically put forward the relevant strategies for IT enterprises to create and upgrade the customer value.