SCP Analysis Of Pengzhou Garlic Industry

Garlic industry shows a fast developing trend for garlic has become most popular produce in the world. China is a country that mainly products and consumes garlic, garlic for export increases rapidly. Pengzhou garlic's planting history was so long that special garlic variety was formed in this region, having larger sowing area and stronger market competition power. Garlic industry in Pengzhou city has direct relation with the development of local economy and farmers' income.This paper depends on Pengzhou researching data of international co-operation researching project. Based on the structure-conduct-performance paradigm of industrial organization theory and present situation of Pengzhou garlic industry, united with quantitative analysis and qualitative analysis, this paper studied market structure, market conduct, market performance and mutual relationship of three factors. Firstly, market structure analysis is made on the degree of market concentration, produce difference and barriers to entry and exit of Pengzhou garlic industry. Secondly, market conduct of Pengzhou garlic industry is discussed from two aspects which are the price conduct and non-price conduct, which including investment on new technology, price strategy, product strategy, brand strategy, competition and co-operation conduct analysis. On this basis, next part starts with discussion of profit rate, market distribution efficiency, driving power to related industry and increasing farmer income. At last, countermeasures are presented on strengthen the study and development power of Pengzhou garlic industry, speeding up the integration of producing and selling, making nice plan of producing and selling, improve competition power of Pengzhou garlic produce and policy the government should take to promote the development of Pengzhou garlic industry.